OPERATIONS
Better systems behind the business.
Processes, workflows, ownership, documentation, internal systems, delegation, team coordination, and opportunities to simplify or automate the way work gets done.
OPERATIONS · CLIENT EXPERIENCE · GROWTH & ENGAGEMENT
Better ways
of working.
Bringing clarity to how businesses operate, how clients experience them, and how opportunities move into action.
EXPLORE THE PRACTICE[01] THE PRACTICE
From complexity to clarity.
An operations and growth practice focused on how businesses work — internally, with their clients, and as they grow.
Business context · Strategic thinking · Operational structure · Implementation
[02] EXPERTISE
Where the work happens.
CLIENT EXPERIENCE
Better experiences around the business.
Client journeys, onboarding, communication, handoffs, follow-up, CRM processes, retention, and the systems that support strong client relationships.
GROWTH & ENGAGEMENT
More value from what’s already there.
Identifying and developing opportunities across existing clients, prospects, relationships, events, content, and ideas.
NURTURING · RE-ENGAGEMENT · RETENTION · CLIENT GROWTH · FOLLOW-UP · CONTENT & EVENT OPPORTUNITIES
[03] WHO I WORK WITH
Built for businesses that are growing, changing, or figuring out what comes next.
The Ops Practice works with founders, founder-led businesses, startups, and small growing teams that need more clarity around how the business operates, how clients move through it, or how existing opportunities are developed.
Best suited to businesses looking for thoughtful, hands-on support — not just another pair of hands.
FOUNDERS & FOUNDER-LED BUSINESSES · STARTUPS · SMALL & GROWING TEAMS
[04] THE APPROACH
Think first. Build second.
Good execution starts with understanding the right problem.
- UNDERSTAND
- IDENTIFY
- DECIDE
- DESIGN
- IMPLEMENT
- TRANSFER
From context and assessment to practical implementation — with systems and processes designed to remain useful beyond the engagement.
[05] SERVICES
Services.
FOCUSED ENGAGEMENT
For a defined business challenge or opportunity.
A focused engagement to assess what is happening, determine what needs to change, and design and implement the right solution.
OPERATIONS · WORKFLOWS · INTERNAL SYSTEMS · CLIENT EXPERIENCE · GROWTH & ENGAGEMENT
ONGOING PARTNERSHIP
For businesses navigating evolving priorities and ongoing change.
Longer-term strategic and operational support across selected priorities — combining business context, judgment, decision support, and implementation.
OPERATIONS · CLIENT EXPERIENCE · GROWTH & ENGAGEMENT · INTERNAL SYSTEMS · PROCESS IMPROVEMENT
[06] FOUNDER
Ivona Pendić Leković
FOUNDER · OPERATIONS & GROWTH PARTNER
A background spanning operations, client relationships, research, process development, growth initiatives, and direct work with founders and startup leadership.
The common thread is an ability to understand the wider business context, recognize what needs attention, contribute to decisions, and translate those decisions into practical action.
Part advisor. Part operator. Focused on making the business work better.
[07] INQUIRIES
Start a conversation.
For project inquiries, ongoing partnerships, or an initial conversation about what could work better.